Think outside of the Box
Sometimes you have to think beyond the obvious and try something new, especially when it comes to getting your art out into the world. Exposure is everything and you never know where it may lead one day. All you can do as an artist, is keep creating the work and keep putting it out there for as many people to see it as possible. That in itself takes some people a long time to get comfortable with, I know it did me.
But if you're past the point of hiding in your studio, stashing your work in a closet and have built up a thick skin to handle rejection, start thinking of every and all opportunities where you can exhibit your paintings. While it's great to be represented by the top gallery of your choice, that is now even harder to achieve than ever as galleries are struggling like everyone else in this economy. And stay away from opportunities that cost YOU a bunch of money upfront! No serious collectors respect vanity galleries (different from co-ops) and it will hurt your career in the long run.
Instead, start brainstorming! And that means you write down EVERYTHING that comes to mind, no censoring at all, no matter how silly it may seem. You will weed out the bad ideas later. Think of who your market is and where to find those clients.
Here are just some ideas:
- Negotiate with owners of empty stores to display art in their windows
- Put on an exhibit at your local animal shelter or pet store (you can earmark part of the proceeds to the shelter)
- Libraries
- Coffeeshops and restaurants (Be careful, though. Ask them to display a bio and price list and make your contact info readily available to their customers. Too many of these places use art to get free decoration and do nothing to promote it. One way to get them onboard is to offer a small commission to the wait staff if a client referral results in a sale)
- Doctor's offices and hospitals
- Your child's dance academy or karate school
- Your accountant's office and other local businesses (many appreciate the rotating exhibits and often will let you host a reception)
- local TV stations
I recently had the good fortune to be referred to the local government TV station in my new town. They support the artists at my art center by displaying their work on the set where they film their interviews (see picture). I jumped on the chance to make this local connection without any expectations. They came and chose the pieces and returned them within a day. It cost me nothing, some people saw my work who may not otherwise ever see it and that's it. Could something more come out of it? You never know. It could be that someone sees the work and contacts me months from now. It has happened before and I've learned to just do my part of showing up at the easel and being creative not only with my pastels by also with the venues where I show them. If you do that I promise you good things will come your way, new opportunities will present themselves. Be discriminating but not snobbish in accepting them. Let me know what you come up with and the results!


